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Bobos is a composition of the word Bourgeois and Bohemians.. Bourgeois is the elite class of capitalistic society . They focused on wealth and showed off by their huge expenditures. In the 1960s a new class called " Bohemians? was formed against the Bourgeois. Instead of obeying tradition and order the Bohemians concentrated on individuality and creativity. Now a new elite class called " BOBOS? has been formed in the digital period. Combining the diligence from the Bourgeois and the creative character of the Bohemians is the bobos. Bill Gates of Microsoft and Jerry Yang the establisher of internet site yahoo are examples of Bobos.